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Burt’s Bees’ Güd Idea

A new natural brand from Clorox to debut in January.

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By: TOM BRANNA

Editor

The natural personal care market stumbled during the recession, but it didn’t fall. As the world economy teeters on recession, that might be a good omen for Güd, a new natural line from Burt’s Bees that will debut next year. Güd, which includes body, hair and hand care products, will compete against Yes to…, which has global distribution of more than 30,000 doors in 31 countries. Burt’s Bees’ execs describe the brand as “eco-fun,” and one that doesn...

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